We were invited by the Majid Al Futtaim Group in Dubai to collaborate on two challenging and inspiring projects.
From the very beginning, we knew this was the type of challenge that drives us.

The first objective was to develop UI animations for the store’s website and app, ensuring a digital experience that blended fluidity, visual impact, and functionality. We aimed to translate the essence of the brand and the user experience, developed by the XSigh team, into vibrant and dynamic animations—designed not only to meet user expectations but also to elevate the standard of interactivity and digital design.

Our proposal was to contrast urban elements with cyber futurism, creating bold and immersive visuals. The role of motion design in this context was crucial: bringing the THAT universe to life in a way that captured the brand’s strength and attitude.

Each frame was carefully crafted to combine functionality with emotion, merging technology and aesthetics in perfect balance. The result is a sensory experience that activates emotions, inspirations, and memories, revealing that THAT is not just a concept store — it is a universe where the future has already begun.