Imagine that life can yield more.
2024
Client
Realux
The challenge
Realux is more than just about investments and financial growth—it’s about bringing projects to life and empowering people to feel fulfilled, confident, and inspired.
The design of Realux’s graphic symbol integrates three core elements: Currency, Light, and the Letter ‘R.’ This thoughtful composition reflects the brand’s role as a guiding light for your financial journey.
With the goal of modernizing the financial sector, Realux’s Motion System emphasizes dynamic, purposeful movement, while infusing a sense of playful energy that delights and elevates the brand experience
Key message
“We facilitate access to credit, offer consultancy, and provide the proximity that is hard to find in the market. Trust is a currency that never depreciates. And it is this feeling that drives us. What do you want to achieve today?”
Credits
Creative Director: Humberto Vieira
Project Management: Humberto Vieira
Copywriting: Thiago Mattar
Design: Marsi / Victor Oliveira
Motion Design: Dago Daleffe