With this goal in mind, we created animations that convey strength and energy, transforming the core concept into an intense visual experience. The objective was to impact the audience by delivering the message in a vibrant and fully aligned way with the brand’s identity.

In this film, Gabriel Medina embodies the core message with authenticity, showing that ‘Day 01’ is the defining moment in any athlete’s career.

The campaign’s impact is amplified by the presence of Ítalo Ferreira, July Poca, and Darlan Souza, who unite to echo the spirit of the movement, inspiring the next generation of competitors.