Louvada is a brewery renowned for having one of the most modern facilities in Brazil. Every year, the brand hosts the Oktoberfest in its hometown, a traditional event that attracts thousands of people and has become one of the most anticipated in the region.

For the seventh edition of the event, we developed a series of materials combining post-production techniques with 2D animations to create impactful FOOH content. Our attention to visual details was key to delivering an immersive experience for the audience, expanding the event’s reach, and generating significant results for the brand.

The integration of local cultural and visual elements was essential to adding authenticity and appeal to the event. The filming locations, iconic landmarks of the city, were strategically chosen for their easy recognition by the audience, sparking spontaneous interest in the content. Additionally, the use of post-production to integrate 3D campaign objects with traditional Oktoberfest elements enhanced the reach and helped the materials go viral. This approach highlighted the importance of innovative strategies in creating a strong connection with the brand.

We used advanced VFX techniques to play with the audience’s perception of what is real and what is CGI.

Motion Design played a key role in helping the audience associate the event with a vibrant and joyful experience, in line with the spirit of Oktoberfest.